Tomorrow is my son's birthday, and along with Valentine's Day next week it's been a busy week both at the office and at home. But with these added "special events" on the calendar, its reminded me that these milestones can be helpful for small businesses. Think about it ...
One of the things that makes small businesses so appealing is the relationships you build with your customers and clients. I love when I walk into a business I patronize and they greet me by name, ask me personal questions and other small acts that make me feel special. But when it comes to building relationships, successful small business leaders know that building relationships with staff and employees can go a long way in making a business run more effectively.
Keeping these thoughts in mind, you can build relationships with your employees, customers and the public simply by using your social media posts to highlight special moments, milestone achievements and congratulatory messages.
Posting these messages in conjunction with other business-related post and product promotions, shows your employees that you are paying attention to them as individuals, illustrates the small things you are willing to do for your customers and reminds the public that there are people inside the brick-and-mortar walls of your business.
Building your business reputation and relationships is an ongoing part of growing and maintaining your success.