There is a business of politics. Politics are a business. But unless your business is politics, sometimes its best to think twice before posting your political and religious views to your business page.
I'm not saying that you shouldn't post your political or religious views. After all, passion, conviction and involvement are catalyst to change in laws and government. I'm advocating that before you post, you should carefully weigh the effects of posting views on your business page that can cause disruption to your business and divide your customers, clients and potential clients. Ask yourself, is posting this worth losing revenue and what cost is too much.
An example of this was seen yesterday when a small yarn shop in Franklin, TN, decided they did not want to be a part of the Women's March and the movement and trends it created. On January 24 at 3:40 p.m., they posted the following ...
With the recent women's march on Washington, I ask that you if you want yarn for any project for the women's movement that you please shop for yarn elsewhere. The vulgarity, vile and evilness of this movement is absolutely despicable. That kind of behavior is unacceptable and is not welcomed at The Joy of Knitting. I will never need that kind of business to remain open. Two wrongs will never ever make it right. As the owner of this business and a Christian, I have a duty to my customers and my community to promote values of mutual respect, love, compassion, understanding, and integrity. The women's movement is counterproductive to unity of family, friends, community, and nation. I do pray for these women. May the God work out His love in their hearts and continue to heal and unite Americans. Elizabeth
The owner was probably unaware that her post would begin trending and that her small business would receive thousands of comments on her business Facebook page and shares, and will like continue over the next few days. Many comments and shares were in support of her comments; just as many were in outrage and called for a boycott of her business. Whether you think she is right or wrong, my first thought when this story crossed my desk was, "I wonder if she knew it would get this much attention."
We are living in a more visible world with social media, and while you can use it wisely to grow your business and succeed, you must also be mindful that people are watching and no matter how small you think your audience is, there is always the chance that there are others watching, sharing and possibly commenting their agreement or discontent with people who have never even heard of your business.
I'm sure the owner of this post did not intend this post to be malicious or hateful, as she said she wants the country to unite. However, there are always two sides to every argument and in a world where the online world is so vast and people feel empowered to share their voices, stories like this are easy to find. We are no longer sharing our thoughts and feeling with our family and friends around a dinner table, but rather we are sharing them with the world, regardless of privacy settings. As a business owner it is important to weigh the message we send every time we hit that share/post/tweet. I'm not saying silence your voice in lieu of business success. Businesses play a large role in government changes. However, some things may be better posted on your personal social media pages.